WPM Field Notes

WebProtectMe

RMR

Google Analytics

6/15

FB Ads: https://www.facebook.com/business/a/online-sales/calls-to-actions

Instagram Ads: https://www.facebook.com/business/help/1649590841944352

Twitter Ads: https://ads.twitter.com/onboarding/18ce53vjpsb/welcome

Blog site for RMRs? e.g., https://blog.chef.io/

Facebook Page for WPM: https://www.facebook.com/pg/webprotectme/posts/?ref=page_internal

Twitter Page: https://twitter.com/WebProtectMe

Instagram Page: https://www.instagram.com/webprotectme/

Google Plus: https://plus.google.com/+WebProtectMe

Pinterest Marketing: https://izea.com/2017/05/29/pinterest-influencer-marketing/

6/16

I. Social Media Consultant

  1. The eyes, ears and voice of a company.
  2. Increase brand awareness
  3. Deliver traffic to your websites
  4. keep the company’s reputation top-of-mind

II. As a social media consultant:

  1. it is important to back up my accomplishments with metrics & analytics that quantify return on investment (of time, ads, reviews, buttons)
  2. analyze lead conversions…
  3. Google Analytics
  4. Facebook Insights
  5. Klout
  6. How do we improve Facebook Edge Rack and Twitter re-tweet rates/Twitter Analytics

III. Social Media Campaigns

  1. Facebook Ads
  2. Pinterest contests? (eh)
  3. Twitter Ads

IV. Social Media Crisis?

  1. Be prepared to know how to respond to negative tweets. Example, @Wendy’s  #Wendys

V. Payment Terms:

Preferably in Amazon Gift Cards, as a two-income family messes up our taxes. 🙂

 

Photos I would like to use for promotional banners, etc:

https://unsplash.com/photos/1t-sb-SgAxs

https://unsplash.com/photos/X6xILm6BNek

https://unsplash.com/photos/U2uMgZAZAnw

https://unsplash.com/photos/CPWhnIkL4Lk

https://unsplash.com/photos/2-1wvS-jZZQ

https://unsplash.com/photos/lF7PE1QMbjY

https://unsplash.com/photos/UH-xs-FizTk

https://unsplash.com/photos/JfB_yZ7YxLc

https://unsplash.com/photos/OP2EQ5g-Zkw

 

How Facebook Ads Work: https://blog.kissmetrics.com/deep-dive-facebook-advertising/

 

6/19

What I’d like to do on the Facebook page:

It needs to look more personal, so we need to get pictures of people/kids in there. Seeing the words “sexual/pornography/playboy” is a HUGE turnoff and I actually don’t want to click it because of those words. It needs to have a more friendly feel. Jamie Oliver’s page is a great example…he’s surrounded by people. But he’s a chef, you’d think he would be surrounded by food. But he’s not, because the most important thing to Jamie is the people. That’s what we want to show.

Good examples of great facebook pages:

https://www.dreamgrow.com/26-great-facebook-landing-page-examples/

 

Also-

WebProtectMe doesn’t have a tagline?

Protecting who you love most.

Your co-pilot of the web.

–> You can’t be everywhere all the time. Let us help.

 

 

 

Also, we kinda need a few articles where people can read about what WPM is, so we can link them on the fb page. We just need a lot more content on there. It’s super bare bones atm.

Lots. More. Photos of action shots.

 

Twitter:

The banner needs to change too.

start posting.

 

Pinterest:

We also need a Pinterest page.

http://www.mcngmarketing.com/how-to-advertise-on-pinterest/#.WUf8tBPyvx4

reservation style promoted pins

For example, Kraft, one of Pinterest’s advertising partners, may want to advertise a new BBQ sauce. They create a pin for it, and using the reservation style promoted pins, the BBQ sauce promoted pin may show up in boards titled, “BBQ Ideas, BBQ Chicken, BBQ Party” and more.

6/20

Coke

https://simplymeasured.com/blog/lessons-from-coca-colas-social-media-strategy-cohesive-campaigns-and-creative-content/#sm.001nscl4k196ye72tzx1c3plnems0